Definitions of terms, graphical representations of current dairy trends (prices, production, stocks), and alternative marketing options are also available. … The global dairy market: Understanding how consumers think about dairy products Consumer attitudes about dairy are changing around the world. By trading one kind of capacity for another, surplus milk is turned into something that’s sold instead of wasted. Read our weekly market reports for the sharpest analysis on industry topics and trends. Another balancing option is to export. The "Understanding Dairy Markets" Web site was developed by the Wisconsin Center for Dairy Research and the Department of Agricultural and Applied Economics at UW-Madison, and is the primary information delivery tool for the UW Dairy Marketing and Risk Management Program. China has a large population and the size of the prize can be quite dazzling. Although consumers eat and drink more dairy than in years past, a look current dairy trends and statistics suggests that overall consumption of fluid milk is down. Some of this GMO-free milk comes from Ireland, including the milk produced by the 3,200 farms we partner with in cooperation with the Bord Bia/Origin Green Sustainable Dairy Association scheme. Professor. In the case of a snowstorm or other significant weather event, impacted transport lanes keep trucks from collecting milk, forcing producers to waste it. These insights can be leveraged by food and beverage brands to capture the growing dairy market. Program on Dairy Markets and Policy . Consumers associate dairy with being wholesome, so the market as a whole is challenged to be proactive in cleaning up dairy labels. Get KerryDigest articles delivered to your inbox, Dairy Trends: Understanding the Global Dairy Market, Bord Bia/Origin Green Sustainable Dairy Association, Bringing a Non-GMO Dairy Solution to North America, Fixing Texture and Taste During Reformulation, Performance Nutrition Moves to Mainstream, 2019 Dairy Trends: Understanding the Global Dairy Market. It comes a bit later in the upper Midwest and Mid-east, and later still in the northeastern U.S. and southern Canada. Understanding Dairy Markets. Dairy Stream host Mike Austin dissects this topic with Mike North … Mark and Bob discuss the October dairy news. That’s the simplest balancing method, but it’s also critically important. That allows traders to match organizations who have more product than they need with those who don’t have enough. It drops off steadily during the summer months and typically bottoms out in late October or early November. With supplies suddenly short, demand for dairy products elsewhere will surge, and traders will need to keep processors supplied with milk from elsewhere until things get back to normal. Although such regional dairy consumption fluctuates, amongst manufacturers some of the most common milk products are milk powders, milk fat, fluid milk products, cheese and curd, butter, dried whey products and lactose, according to the Foreign Agriculture Service. Balancing the industry begins by having a broad network of buyers and sellers, both domestically and globally. As you’ll read below, a quirk of the dairy industry is that greater demand for products occurs when milk production is naturally low. Simply put, understanding dairy markets allows stakeholders to make decisions that keep the wheels turning. (These products can also help ice cream brands successfully create flavors with novel variegates and inclusions). Variations in pooling and qualification rules in the different orders require traders to understand the advantages and disadvantages of moving milk between orders at a given time. Traders use this knowledge to do business between certain Federal Orders with the goal of increasing the milk price for their customers. Traders working to balance supply inevitably are aware of how that impacts prices. The stability achieved through fixed prices over time ensures consumers are insulated from the day-to-day swings in price inherent in commodity markets. The global dairy market is gaining market share, especially in developing countries. To learn how we help make winning dairy products through our taste, nutrition, performance and food safety expertise, contact us. Our new research on the global cheese market indicates this trend. Storage is an important balancing option for handlers, too. Feedback, questions or accessibility issues: web@umark.wisc.edu, © 2018 Board of Regents of the University of Wisconsin System, Showing 5 of {{ projectCounties.length }}, Showing {{ projectCounties.length }} of {{ projectCounties.length }}. One such trend is for GMO-free milk and dairy products, which are part of the movement toward clean label and sustainable foods and beverages. Here are some classic examples: As the examples clearly show, consumption trends are quite independent of milk production trends. International milksheds show where most of the world’s milk is produced and collected. For these products, protein fractionation, and specifically our work in casein fractionation, is allowing our customers to formulate proteins that are close to those found in human breast milk.