Also, personalization is very key, so your content has to be relevant, clear and targeted. Whatever it is, you have to synergize your marketing strategy with the current priorities of your company. To help you out we’ve compiled a list of 6 strategies best suited for eCommerce businesses. The most prominent example is, SMS messages have a whopping 98% open rate, Roughly 90% of all text messages are read within 3 minutes. Once you define the value offering in your marketing strategy, the task of making new customers and maintaining the existing ones become much easier. When it comes to using video as part of your mobile marketing strategy, you have a number of options, including product explainer clips on your site and YouTube ads. Additionally, more and more sales are being initiated from mobile, so it’s a vital part of any marketing strategy. Because cell phones have become the main hub for how consumers view the web, businesses should include mobile marketing as a strategy. Mobile-optimized websites and marketing methods are vital to business success in the modern market. Did you know that nearly 65% of smartphone users are more likely to purchase from companies whose apps or mobile websites offer them relevant recommendations on products they might be interested in? 1. Entrepreneur & Business Website | Talk Business | Small, Medium Business Advice, Tips | SME | Success, 6 mobile marketing strategies for eCommerce. There are several detailed criteria with which you can target and retarget your audience on mobile. As it is mobile based, it is a relatively personal... Email campaign 101 – Guide to your Email campaign strategy. 4. For instance, calculate the amount spent on SMS marketing and push notifications and the returns gained from that campaign, separately from the total cost of acquiring active app users and the revenue driven by in-app activities. 1. Mobile marketing to the rescue. So, acquisition cost or CPA is the financial implication. 2, Billing: Ext. Having an effective mobile marketing strategy is a must for all businesses, but especially for those in the eCommerce industry. When we think about smartphones, the first thing that comes to mind is internet connectivity. What are the additional benefits you are offering in comparison to your competitors. (Check also our article: 5 reasons why you should make mobile marketing your priority). For example, you can run a mobile-friendly email marketing campaign. Quality leads will most likely lead to conversions. You can target consumers based on their location, interests, demographics, mobile device, phone model, internet connection type, and so on. to understand what questions they have; Create customer personas by visualizing specific attributes such as their age, profession, task they perform etc. A Mobile Marketing Platform (MMP) is any solution designed to facilitate and optimize mobile marketing communications. Before you begin developing a mobile marketing strategy, you should figure out how it will fit with your other marketing plans. What you want to achieve with your marketing efforts is one of the most important questions. Search engine optimization and a mobile-friendly website can give your business an edge when consumers are ready to purchase. And now for the good news. This means marketers and advertisers can reach a much wider audience and put their marketing messages into the hands of their consumers. One of the most significant steps before designing a mobile campaign is to have the answers ready for the following questions −.