Marketing historically was “owned” by sales and pays little attention to what goes on in human resources. It shouldn't be overestimated how difficult it is to get people to come to your website. Recruitment marketing helps organizations become a lot more proactive about the talent personas that they're going after. Technology has advanced recruitment marketing over the past few years. How much of the money that you currently spend on talent attraction is wasted? _. Recruitment marketing isn’t just a function of marketing or human resources. He typically writes about the future of work and talent transformation. And that’s just for starters. We're not just talking spend on job boards or agencies here, think about events, graduate programs, your careers site, anything designed to create brand awareness and generate applications. Another concern is it’s for big companies. - DELENCO. At a time when nearly every skilled worker who wants job has a job and top talent in high demand, a negative review deters other top performers from applying. Besides, many applicant’s might even be customers and you don’t want to disenfranchise them due to a bad job application experience. This site uses Akismet to reduce spam. With metrics like time to hire or time to start key the way that hiring teams get evaluated, it's... 3. It sounds a bit incestuous – the rich get richer, the poor get poorer. “Why leave one bad job for another?” they think. What’s the job like? But with pressure mounting to attract and hire the right talent faster, it is today an essential strategy for any successful talent acquisition initiative … and a critical skill required by every recruiter. For anyone curious about our platform, These cookies will be stored in your browser only with your consent. Right now, most HR departments only track completed applications. Without candidates entering the funnel, no new hires come out. Either way though, they should be of a sufficiently high quality that your company will benefit from building relationships with them. Then this article about recruitment marketing is for you. So let’s start with Recruitment Marketing 101. Recruitment marketing gleans best practices  from the world of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and applies them to the world of talent acquisition. Recruitment marketing doesn’t fix poor employee engagement, but it forces you think about it. An effective campaign engages the entire workforce. Remember what I said about the downside of increasing your reach. Recruitment marketing is all about spreading a message to as many people as possible. If employees aren’t happy, what makes you think new hires will stay? In fact, it's reminiscent of the old adage about advertising from John Wanamaker - "Half the money I spend on advertising is wasted; the trouble is, I don't know which half!". McKinsey research indicates, for example, that gender diverse teams are 15% more likely to outperform, while ethnically diverse teams are 35% more effective. Long gone are the days when placing a job listing in the weekend edition of your local newspaper’s classified ads yielded a stack of resumes. much more effective than standard keyword parsing resumes. This category only includes cookies that ensures basic functionalities and security features of the website. Treated with respect and courtesy, they will hopefully spread the word about your business. The number is significantly smaller for small business. It’s good for the bottom line. There's no guarantee that they'll be back, so you need to do everything you can to convert them while they're there. You can target by job title, education, and even years of experience. Not only are businesses across the globe getting huge benefits from successful recruitment marketing, but it's contributed to significant improvements for candidates, and their experience engaging with your company. Setting up a talent network to convert some of these candidates into leads can be a huge win for your organization. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience. Without it, many species wouldn't be able to survive. “I’m surprised how few companies have a really good message that captures the essence of the company’s mission and why working there and being a part of that is exciting.” – Todd Raphael, Editor-in-Chief at ERE. Recruitment marketing helps you play the long game. “We already get too many unqualified applicants,” you say. But opting out of some of these cookies may affect your browsing experience. The bar for candidate experience is set pretty low right now. You get to tell your own story in a way that reaches and engages job seekers you want. Recruitment marketing isn’t a task but an investment in helping recruit more qualified workers faster. Newspaper classified ads are defunct. By submitting, you agree to Beamery’s Terms of Service and Privacy Statement. How does it help you? You need to leverage the right content on your careers page, the right nurture campaigns, the right kind of messaging about your EVP to be successful. Whether it's through events, pipelining, content or talent networks, recruiters have the tools they need to engage the right candidates more effectively. Recruitment marketing includes all communications that an organization uses to reach and engage job seekers, from the job posting and personal emails to social media and career fairs. It’s good for morale. Using technology to extend your reach, capture data, engage candidates longer, and adapt quickly is what recruitment marketing is all about. You can use Applicant tracking software to create screening questions that quickly rank the high potential candidates  and identify the high risk. We also use third-party cookies that help us analyze and understand how you use this website. You want to encourage even poor fit candidates to share a positive experience. Not only will the right recruitment marketing platform help you track the effectiveness of different campaigns on generating pipeline, it will help you prioritize the best investments of your time and resources. If you would like your business to thrive and grow, it’s time to put a recruitment marketing strategy in place. Anyone looking for an example should check out the great community that Lockheed Martin has created for military veterans. why recruitment marketing is such a hot topic, Lockheed Martin has created for military veterans, Beamery sets New Standard in Careers Sites and Candidate Experience. Hardly a surprise then that 55% of talent leaders see employer branding as the top investment priority in 2017. That’s just nuts. Your email address will not be published. You can’t please everyone but it’s critical for HR to take back responsibility for managing its employment brand and improving candidate engagement. Yes, you read that right. They simply swipe left and delete. It’s really much more complex than that but simple is always a good place to start. These cookies do not store any personal information. I think it's safe to say that recruitment marketing is not a fad. Seize the opportunity before the competition gets wind of better ways to acquire top talent. The answer? 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